About your teacher

Chris Schwab

I started a cleaning company in my final semester of university, moved to Japan, and ran it from 7,000 miles away until it sold. The Local Business MBA is everything that taught me, in the order you will need it.

Chris Schwab in a Think Maids t-shirt beside the company's booking site

Think Maids started in Washington, D.C. with seven hundred dollars and no industry experience. I ran it from Japan for eight years without meeting a customer, and it grew into a national cleaning company before an industry buyer acquired it in 2024.

Other owners kept asking how it worked, so in 2017 I built Inova Local, the first virtual staffing agency dedicated to home services, to make the same model possible for them. It served companies across North America, including national franchises and Inc. 5000 operators, until private equity acquired it in 2025.

In between, I bought two more cleaning companies, in Florida and Texas, put them on the same playbook, and sold them on within the year. Four exits, none of which needed me in the building.

The Local Business MBA began in 2018 with a simple question: what would business school look like if the final project were a company you owned? More than 250 students in sixteen-plus countries have been through it since.

Where the work
has been recognised

Chris Guillebeau

The New York Times bestselling author told the Think Maids story on Side Hustle School and gave it a two-page spread in his book 100 Side Hustles: “I mention your story all the time.”

Side Hustle Nation

A long-form interview with its founder, Nick Loper, on building a cleaning business from zero.

ZenMaid

Named one of ZenMaid’s Top 20 cleaning business experts to follow (2025), and its resident expert on remote cleaning businesses and virtual assistants.

Maid Summit

A headline speaker every year since 2019.

Cleaning Business Today

A regular guest of Liz Trotter and Tom Stewart, on podcasts and live sessions for cleaning business owners.

Conquer

An approved, endorsed vendor to Brandon Vaughn’s coaching community for home service owners, now Business Coaching by Housecall Pro.

MaidThis Franchise

A trainer to Neel Parekh’s franchisees.

Launch27

Thanked by its founder, Rohan Gilkes, “for helping so many people on this journey.”

Matt Ricketts

Co-founder of Better Life Maids and a long-time leader in the cleaning industry, in a public post: “I have always been impressed with Chris Schwab.”

Inova Local

The virtual staffing agency I founded in 2017, acquired by private equity in 2025. I still work with the team as a partner.

In the press

Featured in TIME, and interviewed by Filthy Rich Cleaners for Running a Cleaning Company from 7,000 Miles Away. Podia’s blog wrote that Think Maids “set themselves apart from the competition by offering higher-than-average pay, incentives, and a positive work environment…”

How I teach

The programme is self-paced, but you are not on your own: students get direct access to me by email and in the community, and a quarterly health check on their business through the first year.